So In Sew

When a client contacts me about designing a logo, I usually like to work up at least three initial design concepts to present. Since I just finished a logo for So In Sew, LLC, a small quilting business, I thought it might be fun to share not only the finished product, but also the three initial concepts. The client is from Southern Indiana, and she wanted the logo to reflect that. She also mentioned a love for mid-century modern design, so I was able to draw inspiration from the textiles and graphic design of that era as well. Which one do you think she chose?

#RLMB

When the Real Life Mom Bloggers needed a logo and header for their site, they wanted something that not only reflected the tone of their writing, but also stood out from the typical "Mommy Blog."

RLMB-02.jpg

You can follow the adventures of these funny ladies over at http://www.reallifemomblog.com/.

Pinning!

I recently had the pleasure of working on a logo for a very talented textile artist and one of the specifications for the logo was that it needed to work well on a 1" round pin. Apparently attendees at a quilt convention named "Quilt Con" exchange custom pins, sort of like visitors do at Disney World. Here are Ph.D. Stitchery's pins in all their glory:

If you're on Instagram and interested in seeing some of the other artist's pin designs, search #quiltconpinswap.

Behind the Design: Factory Finish

When the owner of Factory Finish contacted me about a logo for his paintless dent removal company, the only request he made was to avoid automobile imagery if possible. Because, if you Google "paintless dent removal," pretty much every company logo you see includes some variation of a car silhouette.

So I started sketching, playing around with the name "Factory Finish" and focusing on the letter "F." And after doing a little online research, I found a photo of the tools used in paintless dent removal, and I thought to myself "Hey, I see some letters!"

So the final logo includes a stylized "F" made from the shapes of the tools of the trade. It stands out from the pack of car-shaped competition, and the bold mark is going to make a strong impression on Factory Finish's customers.


New site is up and running!

Welcome to the newly redesigned Aesop Design Studio! I decided to give Squarespace a whirl to create a website that would not only be easier for me to update personally, but also be easier to view on a smartphone and include a blogging space. So far so good!

I'm not quite sure what I want this space to be about yet, but hopefully I can use it to feature some of my projects as well as introduce you to some other creative folks. Stay tuned...