So In Sew

When a client contacts me about designing a logo, I usually like to work up at least three initial design concepts to present. Since I just finished a logo for So In Sew, LLC, a small quilting business, I thought it might be fun to share not only the finished product, but also the three initial concepts. The client is from Southern Indiana, and she wanted the logo to reflect that. She also mentioned a love for mid-century modern design, so I was able to draw inspiration from the textiles and graphic design of that era as well.