I recently completed a project for the Headley Whitney Museum, an art museum in Lexington, KY that features a permanent exhibit of George Headley-designed jewelry, plus rotating displays, and a shell grotto.

They asked for my help in designing the promotional materials for an engraved brick fundraiser the museum is launching. Museum patrons can purchase a custom engraved brick featuring a message to memorialize a favorite pet. These bricks will be included in a walkway that is being installed around George Headley’s pet cemetery, located on the grounds of the museum.

When the museum contacted me, they had a very basic black and white printed order form they were using for purchase of the bricks, but they wanted something more eye-catching and sophisticated. So, I used imagery inspired by the museum itself, combining watercolor painting, brickwork, jewelry and some beloved pets.

Had

This is the original order form that the museum had created in house.

Wanted

These are the notes I was given for what the museum wanted for their order form.

Got

Here is the finished order form I designed for the engraved brick fundraiser.

With this imagery I created a printed order form to display in the lobby, a fillable pdf form that can be emailed out to regular donors, signage to display in the lobby and by the cemetery itself, as well as social media graphics. I also made the recommendation to include a form page on the museum’s website itself.

This was really fun project to work on, and my family and I even took a trip out to the museum and really enjoyed our experience. I highly recommend a visit if you’re in Lexington!