Over the past few months I have partnered with Danville United Methodist Community to build a new brand identity for their church. They asked that the logo would reflect the church’s mission to “show the love of God in our community.”
So for the first round of drafts, we focused on the theme of love and community, as well as the fact that this church often partners with other United Methodist congregations in the area. So we wanted to show parts coming together to form a whole. They also wanted to use purple as a symbol of political inclusivity.
First round of logo drafts.
While this first round was well-received by the congregation, we knew we weren’t quite there. During a call we came up with the idea of a stained-glass heart. The symbolism of love along with the imagery of broken pieces being put together to make something beautiful that shines light into darkness was the perfect visual metaphor for Danville UMC itself.
The stained-glass heart represents broken people (who may have previously left or been left behind by other churches) coming together to make a beautiful community shining light into darkness.
This heart mark is incredibly versatile, giving Danville UMC plenty of options for use on collateral and promotional materials.
In addition to the logo, I also created custom patterns and mission, vision, values icons for the church to use.
I am really happy with how this project turned out, and I’m excited to continue to assist Danville United Methodist Community with the rollout of their new brand.